Journalism is dead. Digital media and the internet killed it, diminishing a previously lucrative and noble industry. That’s what so many news outlets have trumpeted. Yet, according to the Bureau of Labor Statistics, writing and marketing jobs are expected to increase 8% and 10%, respectively. Read the full post on fam1.co.
Marketing and HR: A Partnership to Build a Stronger Brand Through Employee Engagement →
By Cydney Goldberg Familian
Employees are an essential segment of a brand’s audience. When employees feel essential to a brand’s success, they deliver to their greatest potential, have incentive to stay at the company, and demonstrate increased loyalty. In short, employees are engaged when they feel important. And engaged employees can become the company’s best brand ambassadors, boosting a brand’s Net Promoter Score (NPS). Yet, many companies fail to recognize this essential audience. Read more...
The Conversion Marketing Trap: Top 5 Reasons to Use Brand Marketing →
I moved from New York City to San Francisco by train in 2016, expecting to find an endless supply of startups looking for brand marketing support. I was shocked by what I found. Most of the startups I met fell into the conversion marketing trap:
They were obsessed with just the product sale and took too little time – or no time at all – to build awareness around their brands.Read more
Get to the Funnel: The Power of a Simple Story →
By Cydney Goldberg Familian
Marketers have talked about the importance of getting customers to the funnel for years. So, how do you get them there? With limitless information available at our fingertips, the cost of attention has increased dramatically, and it is now one of businesses greatest expenses. Marketers are competing with the 2.5 quintillion bytes of data created every day. With so much information competing to get in front of customers, a person’s attention is a limited resource – and one of the best ways to grab it is with a story. Read more...