By Cydney Goldberg Familian
Marketers have talked about the importance of getting customers to the funnel for years. So, how do you get them there? With limitless information available at our fingertips, the cost of attention has increased dramatically, and it is now one of businesses greatest expenses. Marketers are competing with the 2.5 quintillion bytes of data created every day. With so much information competing to get in front of customers, a person’s attention is a limited resource – and one of the best ways to grab it is with a story. Read more...