By Cydney Goldberg Familian
Employees are an essential segment of a brand’s audience. When employees feel essential to a brand’s success, they deliver to their greatest potential, have incentive to stay at the company, and demonstrate increased loyalty. In short, employees are engaged when they feel important. And engaged employees can become the company’s best brand ambassadors, boosting a brand’s Net Promoter Score (NPS). Yet, many companies fail to recognize this essential audience. Read more...